Developing campaigns
CASE STUDY
Visual Identity
logo
branding
About the client
Nemco is a Nordic company that sells and offers the service of, food processing machines, as well as the packaging of the products. They have an impressive history of working with some of the strongest suppliers within the industry and having some of the biggest clients of food processing in Nordic region of Europe.
About the project
Nemco has recently invested in strengthening their marketing activities, as well as the narrative of their brand. One side of making campaigns is making the visual elements, but there is also a lot of work in connecting the different systems, collecting the right data, and making it accessible to the employees who need it. Getting to know new systems, navigating them, and making sure they enhance the work processes of the different departments, is an iterative process of testing, communicating and correcting.
systems in use
ActiveCampaign // Jotform
client love
“At Nemco, we collaborate with Christine from WIISUEL when we develop and implement campaigns in the Nordic market. First of all, Christine is quick to decode the task and scope and acts as a skilled sparring partner throughout the process. Christine is visually sharp, and technically proficient, and manages to put the relevant media and elements into play so that we achieve the desired ROI.”
tanja luplau
marketing manager, nemco
interpreting the scope
All planning of campaigns is done by their Marketing Manager, who structures the strategy around the goals of the sales team and organization. In relation to this, we discuss what medium will do the trick and plan how to proceed.
Designing a campaign with all assets can for example be:
– Designing a landing page (ActiveCampaigns)
– Designing and setting up a newsletter (ActiveCampaigns)
– Integrating a system for collecting user data (Jotform)
– Creating imaging for LinkedIn to increase awareness
– Create videos for platforms to increase awareness and stand out
Being responsible for marketing all their 3 departments in Denmark, Sweden and Finland means that administering and organizing the everyday work that comes with it leaves little time to sit with the manual work, that is designing the graphic assets and setting up the campaigns. This gives space for their Marketing Manager, to focus on developing the company, instead of simply maintaining it.
Keeping the visual style and tone of the brand
Creating all branding assets for the campaign means making sure that it is done so in the brand style, and that the right media is created. Working with WIISUEL on a project like this, you both get a partner who can do both graphic design, layouting, video etc. and can work with your campaign system of choice.
We will align on what automation are important to you, what data you would like to have an overview of, and how you want to proceed when designing your campaigns.
Did this spark your curiosity? You can either read more about our services, specifically campaign design, or you can take contact.
